Does your website rank page 1 in Google when you search using relevant terms?

 

No? Then your site isn't working for you.

Honestly, what's the point of a website if no one ever sees it?

When you perform an internet search do you go past the first page or two of listings?

 

If you market in several channels - TV, Cinema, In-house, or printed media - it should tie in with, and obviously promote your website, to produce a formidable marketing and Branding presense.

Beach Haven Holiday Resort nailed it with Television commercial and website combined.

The Brilliant websites are supported by email and telephone marketing.

 

SCWD delivers a seamless, cost efficient, electronic marketing campaign to ensure your success online.

SEO - Search Engine Optimisation

Purely by the nature and structure of my website design and development, your new website when launched will have already conquered half the battle of achieving top Search Engine placement. Thouroughly researched keywords and phrases will be in place with supporting meta and title tags, and your website submitted to Google - gratis.

Am I getting too technical? Please perservere - read on..

 

These tactics alone (& I didn't mention all of them) are generally enough for most of the websites I build to achieve a high rank, however SEO is incredibly complex, time consuming and ever-evolving and should be an on-going process for businesses in large or competitive markets, that's why there are SEO companies that charge hundreds to thousands of dollars per month for this service alone, but hey - if it doubles your sales it's worth it right?

 

Wrong ish... For example, would you expect Beach Haven to rank No.1 for the search term "Ulladulla accommodation"? Well they do - try it! They also rank page 1 in Google for serveral other popular search terms, and holiday accommodation is one of the most competetive markets there are! So how do I do it? Well obviously I'm not telling...but rest assured that I do it for my own clients at a fraction of the cost to that of dedicated SEO organizations.

Copy Writing

Your Website copy or text needs to be engaging, persuasive, concise, but most importantly effective - in other words - you get sales. Yet it must be rich in key search words for optimal Search Engine placement. I have the experience and know-how to manipulate your written word content into a subliminal sales pitch for both your human viewers and Search Engine robots alike. ;-)

Branding

Every Marketing expert will tell you that after the actual quality of your service or product, Branding is King. We all buy by Brand - admit it - you do and I do. It affords security, familiarity, and trust in the consumer's buying decision.

 

You have the opportunity via electronic media to impress your Brand or Logo upon consumers by employing dynamic Branding using animation, video, motion graphics, special effects, sound and voice, taking your viewer's web experience to a higher level. - another of my specialities - see Cats Animation.

 

An entertaining, interactive website also keeps viewers on your site longer, not only does this increase sales but improves search engine results also. The geek term for websites that achieve longer attention from viewers is "sticky". So go the extra mile and go sticky! Incorporate a Blog, Forum, or just allow visitors to comment - Guest Books are great - Just get a free quote -

Remember you're already paying more for Yellow Pages....tisk tisk =(